BrokerPress Media
Top 10 Print Items Every Realtor® Needs to Stand Out
In real estate, first impressions matter more than ever. While digital marketing plays a major role in showcasing listings, high-quality print materials are what give clients something to hold, remember, and trust. Whether you’re an experienced agent or just starting out, having the right printed tools can elevate your brand and help you stand out in a competitive market.
Here are the top 10 print items every realtor® needs — and why they matter.
1. Business Cards
Your business card is often your very first impression. A premium, well-designed card communicates professionalism, credibility, and brand consistency the moment you hand it over.
2. Feature Sheets
Every listing deserves a clean, professional feature sheet. These highlight key details, showcase photos, and give buyers something to take home and revisit after viewing the property.
3. Listing Booklets
For luxury or high-value listings, a booklet offers elevated presentation. Multiple pages allow you to tell the property’s story with rich visuals and detailed information.
4. Postcards & Mailers
Still one of the most effective farming tools, postcards help you stay visible in targeted neighborhoods. They’re affordable, trackable, and perfect for Just Listed, Just Sold, or personal branding campaigns.
5. Yard Signs
A strong yard sign does two things: markets the listing and markets you. Clean design and durable print instantly boost your visibility in the community.
6. Open House Signs
Directional signs guide traffic to your event, but they also reinforce brand recognition. High-quality signs help create a polished, professional open house experience.
7. Presentation Folders
Perfect for listing presentations, paperwork, and client packages, a branded folder keeps everything organized while elevating your image.
8. Door Hangers
Great for neighbourhood campaigns, door hangers offer a friendly introduction to local homeowners. They’re cost-effective and deliver strong visibility.
9. Brochures
Whether showcasing your services or advertising a new development, brochures allow you to present information in a clean, structured, visually appealing format.
10. Thank-You Cards
A handwritten note goes a long way in real estate. Branded thank-you cards help you leave a personal, thoughtful impression after showings, meetings, and closings.